Meet the ArTeam
Sam Villa® Co-Founder
Redken Global Artistic Ambassador
@samvillahair
Sam Villa is changing the industry, one hairdresser at a time. Whether teaching face-to-face in small hands-on classes, on main stage, or reaching his millions of social media followers, Sam changes people. He is a true leader that brings out the best in others.
Sam Villa® Creative Director
@_teresa_romero
Rooted in her passion for education and the exchange of knowledge, Teresa is dedicated to helping salons and hairstylists reach their goals and become the best versions of themselves. As the Creative Director for Sam Villa® and the Artistic and Education Director for Jose Luis Salons, she leads with creativity and vision, setting trends and pushing boundaries in the industry.
Sam Villa® ArTeam Member
@jesse.linares
Jesse Linares brings nearly two decades of full-time salon experience and over fifteen years of dedicated education in the hairstyling industry. He has conducted hundreds of classes across the country, mastering various teaching environments with his real-world demeanor and down-to-earth, humorous teaching style that resonates with students and professionals alike.
Sam Villa® ArTeam Member
@annas_hair_retreat
Anna Peters, based in sunny California, embodies a positive and down-to-earth personality that shines through her work. With over 20 years of experience, Anna is a national hairstylist and industry educator, specializing in long hair styling encompassing bridal to editorial looks. Her expertise extends to color, having previously served as a Redken Artist and certified Redken colorist.
Sam Villa® ArTeam Member
@rogermolinahair
Roger Molina is a captivating and engaging artist with over 20 years of experience behind the chair. A former Redken National Educator and Platform Artist, he now brings his expertise to the Sam Villa® ArTeam while serving as a Master Stylist at Lunatic Fringe Salon.
Sam Villa® ArTeam Member
@ellendevinehair
Fueled by a deep passion for education, Ellen Devine has spent the past 17 years empowering stylists to elevate their craft and excel behind the chair. As a Master Stylist at Lunatic Fringe in Salt Lake City and a salon suite owner in St. Louis, she seamlessly blends creativity with real-world expertise. Ellen’s cutting style—best described as "tradition with a twist"—reflects her ability to merge classic techniques with modern flair.
Sam Villa® ArTeam Member
@adriansandovalcutz
Adrian brings over 20 years of experience in the hair industry and over a decade as an educator, with a deep passion for inspiring and empowering the next generation of stylists. Trained at Toni & Guy, he works behind the chair while also teaching at a cosmetology school in Wisconsin, where he shares his knowledge and love for the craft with both clients and future professionals.
Education is the heartbeat of Sam Villa®. Our ArTeam Educators bring passion, precision, and personalized guidance to every event—meeting stylists where they are, whether seasoned pros or rising talent.
We blend foundational knowledge with modern innovation, helping you understand the purpose behind every technique while boosting creativity and consistency. Through real-time coaching, ergonomic tool education, and a focus on stylist health, we ensure you grow not just as an artist, but as a professional with long-term vision.
Our goal is to support your journey toward extraordinary by elevating your skills and empowering your success in every stage of your career. When you invest in Sam Villa® education, you're investing in a more fulfilling future behind the chair.